Wassim is President, Owner, Master Artist, and Educator of W Academy of Salon and Spa. He personally trains his teachers with the goal of developing students to become salon ready artists that can aggressively build a client base with their artist skills and excellent customer service. Wassim has also maintained his own salon since 1995. His W Salon is located in San Ramon where he currently maintains a client relationship of close to 500 loyal customers.
Wassim began his career in hairstyling working in Israel at his Uncle’s Barber Shop. was a member of The Nuvo Technica Design Team performing platform classes for basic and advanced haircutting and coloring. He has performed photo shoots. He has presented advance education nationwide for respected companies Focus 21, Sebastian International, and Trevor Sorbie.
Giving back of utmost importance to Wassim. He continues to be involved with the St. Baldricks Annual Shave-a-thon, Leukemia & Lymphoma Society, Annual food drives, and local schools.
“Mistakes are Experiences...Experiences are knowledge …Knowledge is an Opportunity …” -Wassim Kaddura
Janet began volunteering with W Academy as a Consultant in January, 2016 and recently accepted her challenging lead role with the Academy. She has assisted Wassim in assembling a hard working, creative, loyal, and inspiring W Team committed to excellence and integrity. She is on a fast track to learning the various facets of a Cosmetology School and its governing bodies (Department of Education, Bureau of Post Secondary Education, National Accrediting Association of Arts and Sciences, and Board of Barbering and Cosmetology).
Janet also owns and operates Paradiso Properties a property management company that manages residential and industrial rental properties. She has been a board member of the Shadowhawk Homeowners’ Association where she has volunteered her time for over fifteen years and currently serves as board Treasurer. She is a member of the Danville Chamber of Commerce, the Hayward Chamber of Commerce, the Better Business Bureau, Community Associations Institute, and the Apartment Owners’ Association.
She has three amazing daughters, enjoys hiking, and spending quality time with her loved ones.
Alfred is a Certified Financial Aid Administrator for the W Academy of Salon and Spa. He has a unique skill of combining his expert knowledge in student finance and excellent customer satisfaction to create the best experience for students. With almost a decade worth of knowledge in Administering Title IV funding, Alfred’s passion is to help people financially plan their education in the most affordable and beneficial way. Because of his remarkable talent, he has been promoted to be the liaison between our admissions and financial aid department as our new Registrar.
In his spare time, he loves to be a part of the Youth group at Hope Ministries in Napa, California. He also likes warm places with palm trees.
Ilene has been with W Academy of Salon and Spa since 2013. She is a licensed cosmetologist with over twenty years experience in the salon and spa industry. She graduated from Beauty College in San Mateo, CA and continued on to a Master’s Educator Program to receive an Educator Certificate. Prior to joining W Academy of Salon and Spa she taught hair, skin and nails for a leading cosmetology institute.
During her teaching career, she earned multiple certifications, including Milady’s Career Institute, Milady’s Business Fundamentals, The International Dermal Institutes Skin Analysis class, the Pacific Institute For Success Strategies For Effective Colleges And Schools, Image Aesthetic Institute Advanced Peels as well as Lira Clinical Precise Peeling GPS 1 and 2.
Ilene’s goal is to inspire, coach and mentor students to become true professionals as licensed aestheticians. She has a true enthusiasm and passion for teaching skin care.
She has spent over twenty years in the sales, marketing and customer service fields. Her experiences include positions in sales, event planning, banking, hospitality and in the education field. She has been blessed with the opportunity to be a part of the educational industry. She has spent the last ten years as an Admissions Advisor. She enjoys making a difference in someone’s life. As an advisor, she feels her responsibility is to assist students in discovering or uncovering their purpose. She has enjoyed being a part of their journey.
Annamay has been married for over 23 years, she has three hysterical kids, and one energetic granddaughter. She enjoys spending time with her family and friends, and attending church. When not at work, she loves to hike and work out. She is a huge football fan who not only enjoys watching the NFL but college football as well. Her home is quite loud during football season. Yes… she is a Niner fan!!!
Positive attitude is her caffeine! #beyourownhero #iwritemystory
Lillian Denmead-Miller is a clinically trained aesthetician with over twenty years experience in the advanced skincare industry. She has earned physician continuing education in anti-aging science from industry leaders such as NicolasPerricone and the American Academy of Anti-Aging Medicine, Instructor training with NCEA, Miladys Masters of Education, Miladys Business Fundamentals, Nuts & Bolts Business Training and the Pacific Institute for Success Coach training by Lou Tice.
In addition to being a licensed aesthetician, she is a certified medical assistant (CMA), specializing in injections and certified Biofeedback Energy Medicine Therapist and Health Wellness Coach, Reiki and Laughter Yoga Meditation Leader. She has trained skincare students and professionals as well as doctors and nurses worldwide.
With a focus on (anti) Age Management and scalp health for hair regrowth, Lillian keeps up with new skincare technology and advancements in longevity. She recently was certified in Microneedle Practice by Dr. Lance Setterfield and Micropigmentation by SofTap Institute. She has also been certified in the Look Good Feel Better Program as a volunteer to assist women in recovery from cancer.
Elayne Becker is a graduate in fine arts from the Art Institute of Chicago. She has had a long career as an interior designer in the bay area and her homes have been featured many times in Home and Design Magazine, Hong Kong, Better Homes and Gardens as well as the HGTV series television show Homes of San Francisco. She was a designer of many Show Case homes in Piedmont, the Lesher estate in Lafayette and the opening model showcase house at the Stone Ridge shopping center. Elayne has owned and operated two design and furniture retail stores in Walnut Creek and in the Blackhawk shopping center.
Elayne started a second career in cosmetology and graduated with honors from a respected cosmetology school in Pleasant Hill, CA. Management then asked her to stay on after graduation and become an instructor at the school. During that time earning certifications in advanced haircutting, color and styling, where she remained for seven years before joining the faculty at the W Academy in early 2015. Her passion is to inspire her students and motivate them to succeed and feel confident about themselves. Elayne views cosmetology as art and cosmetologists as artists. To further this philosophy she has just completed her book entitled “Hair Matters” to be published soon. Every day her clients and students are the recipients of her joy, passion and love for this art form. A sample of one of her many rave reviews can be found in our testimonial section.